Wilma Goodyear - The Cat Coach
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​Wilma is the owner of Cat Folx SF,
​a professional cat sitting service in San Francisco.
She speaks fluent Cat 
and has shared her home with cats her entire life. As a cat sitter she sees all manner of cats in all manner of situations. A certified professional coach and consulting hypnotist with a background in nursing and practice management Wilma now dedicates her life to the wellbeing of cats. She is constantly learning and sharing her knowledge to make sure your feline family members are living their happiest and healthiest lives possible. 

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let's work together 

With 25+ years of coaching experience and 50+ years of experience with cats
​Wilma is now offering one-on-one cat behavioral coaching consultations. 
contact wilma
I will offer insights into your feline's foibles and solutions that will bring back the harmony to your home.
In home consultations available in San Francisco (or remotely via Zoom)

happy cat = happy home

My process is simple.
​Most of what I do is getting to know your entire family and how your feline fits into the family dynamic.

I don't "fix" problems, rather, I work with you to enrich your purry ones lives by helping you to build better relationships with them.
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I know how frustrating behavioral issues such as scratching on the furniture, litterbox avoidance and aggression towards family members (feline, canine or human) can be. Understanding the reasons for the behavior can minimize the frustration almost immediately and over time the behaviors can be modified in a positive and manageable way.

grief coaching

My experience as an RN, working during the peak of the AIDS Epidemic at the largest HIV Clinic in Australia and both my Hypnosis and Life-Coaching Skills and Accreditations mean I can coach those of you who are dealing with the grief associated with loss of a pet, and I can support those of you who are coming to terms with the difficult decisions that must be made around the end of life
​and palliative care of your most precious ones.



nutritional coaching

Nowadays we're all onboard with the fact that highly processed foods aren't good for us.
It's become increasingly clear that we should be eating a whole food diet. The same is true for our purry family members. Rather than the adage coined by Michael Pollen "Eat Real Food - Mostly Plants"
for our kitties it should be changed to "Eat Real Food - Mostly Meat"
A whole food diet can help with unwanted behaviors, ensures non-smelly litterboxes and increases the longevity and happiness of our purry ones.
​Transitioning can be tricky, but with a plan and patience it can be achieved. Let me help you.
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Telephone (415) 663-5009
San Francisco, California 94114

Wilma speaks Fluent Cat. Her expertise can help!
Check out the recent Redfin article
she was featured in.
​Copyright 2010-2025 Cat Folx San Francisco. All rights reserved.
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